AlgoStudio

Make programming feel open to more learners.

AlgoStudio is a programming education platform for coding challenges, assignments, and hands-on learning. I worked on its visual identity with a specific tension in mind: it needed to feel credible as a technical product without making the subject feel intimidating to educators and students.

A recognizable identity for learning to code.

The goal was a clear, approachable visual language that could carry AlgoStudio’s name across its brand touchpoints. The mark needed to refer to programming while still working as a simple, memorable symbol.

Code, simplified into a brand mark.

I combined a slash, a closing-tag shape, and the letter A into a compact, angular symbol. These references are familiar to a coding audience, but the result avoids using a literal screen or line of code as the logo.

The construction establishes a strong silhouette for the symbol on its own or beside the wordmark. The identity presentation shows the mark’s grid and spacing so the lockup can remain consistent across applications.

Bright where it matters, restrained where it helps.

Verdant green is the main accent, balanced by deep teal, onyx, and white. The palette allows both a bright first impression and quieter settings for supporting information.

Inter provides a readable typographic foundation. The light, dark, and green logo treatments show how the same identity holds together on different backgrounds.

One system across the presentation.

The resulting client identity brings the mark, wordmark, typography, and palette into one coherent system. The selected application images show how those parts can work together at a larger scale.

These application mockups illustrate the identity; they are not evidence of produced or installed placements, and no audience or business results are claimed here.