CCTC
One visual system for an esports tournament.
01 / THE BRIEF
A tournament with many places to show up.
Sweat’s Den brought me on to lead the graphics for Chandni Chowk to China, a Call of Duty: Mobile esports tournament. The work extended from the event identity to promotional material and broadcast assets.
An event like this needs more than a single key visual. Schedules, player matchups, standings, thumbnails, and live-stream screens all carry different information, but still need to feel like part of the same tournament.
02 / THE IDENTITY
A bold emblem with a shared visual language.
The crest places the tournament name at its center, framed by architectural references to India and China. Yellow, black, and white establish the core palette, while a grid, angular corner details, and textured backgrounds connect the wider graphic system.
Hitmarker provides the main display voice, with Inter supporting secondary information. The contrast between emphatic headlines and simpler supporting type helps separate event branding from practical details such as dates, teams, and scores.
03 / THE CAMPAIGN
The same identity, different information.
The campaign includes event-format announcements, schedules, talent features, matchup graphics, qualification posts, and leaderboard layouts. Each format gives priority to a different piece of information while keeping the event identity visible.
Player photography and team colors introduce variation into the matchup and qualification graphics. Shared typography, graphic framing, and tournament marks keep those variations connected to the wider system.
04 / THE BROADCAST
Designed around the live event.
The broadcast set includes starting-soon and be-right-back screens, timeout graphics, media-day layouts, and information screens. These assets frame both the moments between matches and the information surrounding the competition.
The thumbnail and supporting social graphics extend the same visual language beyond the live stream. Together, they demonstrate the scope of a single event system across promotion, broadcast, and supporting content.
