Facet.
Every part of a brand.
One place to belong.
01 / THE STARTING POINT
A familiar problem.
A new possibility.
At the startup where I work, brand assets were scattered across folders, Drive, and email. That experience prompted a question: what if lead designers and social media managers had one place to manage their brand?
Facet explores that idea through a brand identity and a set of desktop interfaces. The intention is to keep resources current and bring asset management and campaign work into one workspace.
02 / THE IDENTITY
Parts of a
bigger picture.
A facet is one part of something complex. The name reflects the different elements involved in managing a brand, and the idea of bringing them together.
The angular F symbol, cobalt blue, coral accents, and Plus Jakarta Sans form the core of the identity. The presentation carries these elements across brand applications and the product interface.
03 / THE INTERFACE
One workspace.
Connected tasks.
This first interface project focuses on the visual design of five desktop views: a dashboard, brand guidelines, asset library, campaign workspace, and team permissions.
The asset library provides a central place to browse and filter files. The campaign workspace explores bringing related assets, tasks, and timelines together.
04 / SCOPE & REFLECTION
A first exploration.
A foundation to build on.
I created Facet independently using Figma. The work focuses on branding and interface design; it has not been developed into a working product or tested with users.
Improved consistency and easier asset management are intended benefits. A next step would be to explore a complete workflow, including asset versions and approval states, and test it with lead designers and social media managers.
AlgoStudio
Brand identity for programming education